Friday 15 October 2010

Multiplied Arts

Harland Miller print, £500, White Cube
While the whirr of Frieze continues apace in Regent's Park, the inaugural and alternative Multiplied Arts has set up shop very nicely thank you very much at Christie's on the Brompton Road. Filled with over 30 galleries (most of whom aren't at Frieze) the fair focuses on limited edition prints, artist box editions, and multiples, which means the prices are brought way down - they start as low at £9.99 but generally hover around the £500 mark, but big names still feature - Peter Blake, John Baldissari, Tracey Emin. Rachel Whiteread, Jake and Dinos Chapman, Harland Miller (above - GOD I LOVE THIS PRINT). It's such a wonderful opportunity to see amazing work that's actually affordable, in a space that's not frenetic or intimidating. I particularly liked The Vinyl Factory - artist/musician collaborations of album cover artwork, and the cosy prints at Elphicks, plus the stands of the ICA and the Whitechapel galleries, which sell limited edition prints by both big name and emerging artists, with the proceeds supporting the galleries.

Album cover from the Vinyl Factory

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